Aston Manor Cider is set to bring the fun and personality back to the cider category with the rerun of its hugely popular Crumpton Oaks advertising campaign. The multi-channel marketing campaign, which includes airing the advert on Channel 4, Gold, and Comedy Central, amongst others, will disrupt the market on an even larger scale. The Straight Outta Crumpton TV advert is an illustrated animation that brings hip-hop to life in the world of cider, with break dancers, low riders, golden mouth grills, and DJ decks all featuring prominently.
To celebrate the return of Straight Outta Crumpton, Aston Manor is offering Retailers and Wholesalers the chance to win £1,000 cash. To enter, participants must purchase any case of Crumpton Oaks between 1st June 2023 and 31st August 2023, scan the QR code, and upload a photo of their invoice. There are no limits on entries with one invoice per entry permitted. *
Brand manager at Aston Manor Cider, Katie Walker, said, “Following on from the success of our Straight Outta Crumpton campaign last summer, we have decided to rerun the campaign on a greater scale to further target 25-35-year-olds.”
By injecting personality and fun into the cider category, Aston Manor Cider hopes to engage a younger demographic. The advert is a play on N.W.A’s ‘Straight Outta Compton’ hit and is sure to resonate with this audience. The illustrated animation is a clever way to bring hip-hop to life in the world of cider, showcasing the brand’s creativity and innovation.
Moreover, Aston Manor’s promotion strategy is a great way to get customers involved and excited about the product. By giving them a chance to win cash, the company is incentivizing purchases while also building brand loyalty. The QR code and photo upload aspect of the promotion is simple and convenient, making it easy for anyone to enter.
Overall, the rerun of the Straight Outta Crumpton campaign is an excellent example of how marketing creativity and a well-executed promotion strategy can disrupt a market and engage customers.