DS Smith, a subsidiary of International Paper and a premier provider of fibre-based, sustainable packaging solutions, has collaborated with Absolut Vodka, the world’s leading premium vodka brand under the Pernod Ricard umbrella. Together, they have launched an innovative brown box packaging solution to safeguard Absolut Vodka’s extensive range of flavored spirits.
This new packaging is crafted from 100% recyclable fibre-based corrugated cardboard material, providing robust protection for deliveries to both retail locations and consumers globally. This move not only emphasizes sustainability but also aims to enhance the overall customer experience.
Bold Design Ethos
In partnership, DS Smith and Absolut Vodka have developed a series of brown boxes featuring multiple structural designs for various Absolut Vodka products and flavors, including lime, citron, pear, and watermelon. The distinctive flavors are illustrated through color coding and artwork on the exterior packaging, showcasing the easily recognizable and bold Absolut Vodka typeface.
Traditionally, Absolut Vodka’s packaging utilized a white glossy finish, a classic design still in use today for many flavors in the flavored vodka lineup. However, the new brown boxes reflect a commitment to both innovation and sustainability.
Anton Bengtsson, Key Account Manager, DS Smith:
“We changed the ink and branding on the exterior of the Absolut Vodka packaging to complement the aesthetic of the new brown boxes. The solution allows the packaging to withstand pressure and resist crushing, while simultaneously providing effective cushioning for the glass bottles during transit, shipping, and handling. We are delighted for the opportunity to collaborate with and support Absolut Vodka in their packaging requirements, and as one of the world’s most iconic and innovative brands in the spirits business.”
Since 2025, Absolut Vodka has been shipping its flavored vodka offerings in elegant brown corrugated cardboard boxes across Europe. This shift not only reflects a commitment to sustainable packaging but also aligns with modern aesthetics.
DS Smith has a target-led sustainability strategy, dedicated to pioneering an industry-wide transition towards a circular economy. This initiative aims to deliver sustainable solutions across diverse sectors, including food and drink packaging, Fast-Moving Consumer Goods (FMCG), industrial, automotive, and e-commerce, spanning thirty-four countries worldwide.
For further information, please visit www.dssmith.com.
