Copella, a trusted juice brand renowned for its quality ingredients, has recently launched a new image in order to resonate better with a younger audience and reinforce brand equity. The new packaging strengthens its supermarket shelf impact, which supports the brand’s wider strategy to maintain its share of growth in the market.
So far, 2023 has been a prosperous year for Copella, having achieved 5% growth on a year-to-date basis. As part of its commitment to delivering the very best to its customers, Copella has sought to modernize and revamp its packaging. The new-look emphasizes the importance of the apple, a hero ingredient in the juice, to demonstrate its positive impact on both the community and environment. Moreover, the new design highlights how apples can make you feel good both inside and out.
According to Jessica Perry, Senior Brand Manager at Copella, “This new look focuses on the green apple icon, putting our expertise and quality ingredients at the core of what we do: tasting good, doing good, and making you feel good.” Copella has been dedicated to producing delicious, expertly crafted juices for over fifty years. The new packaging underlines this commitment to quality ingredients and expertise, which are paramount in the eyes of discerning consumers.
The apple icon, artfully blended with a refreshed Copella logo, epitomizes a consistent look and feel for the brand across its entire portfolio. The range of flavors will feature individualized artwork on the bottles, denoting the specific fruits that go into each variety. The new packaging has already hit the supermarket shelves and is gaining traction.
In conclusion, Copella’s brand refresh emphasizes its commitment to quality ingredients, expert crafting, and outstanding taste. The new packaging is designed to engage younger audiences while reinforcing the brand’s strong reputation. Copella looks forward to continuing its tradition of producing delicious, expertly crafted juices, ready for customers to savor and enjoy.
