The food and beverage industry is continually evolving, driven by shifting consumer demands and corporate sustainability goals. One significant trend in the industry is the increasing belief that plant-based proteins are healthier. Companies are recognizing this and starting to offer plant-based or hybrid formulas, even in sectors like infant milk formula (IMF). For example, Danone launched infant and toddler formulas containing 60% dairy protein and 40% non-GMO soy protein in the Australian and New Zealand markets this year. This reflects the 35% compound annual growth rate (CAGR) of plant-based options in the IMF sector.
FrieslandCampina, a dairy business, understands the importance of keeping up with consumer needs and sustainability goals. The company has been expanding its protein portfolio to include plant-based, alternative, and precision fermented options. They have partnered with biotech firm Triplebar Bio to develop and scale up the production of cell-based proteins using precision fermentation. Additionally, FrieslandCampina has been working on precision fermentation since 2016 for human milk oligosaccharides (HMOs). Furthermore, they have ventured into plant-based protein with powder solutions co-developed with AGT Foods.
The food and beverage industry has seen significant growth in plant-based alternatives due to consumers perceiving them as healthier and more sustainable. Innova’s Top Trends Survey 2020 revealed that 54% of consumers in 10 countries, including China, Indonesia, and India, would consider plant-based alternatives for their health benefits. The survey also showed a CAGR of 45% in food and beverage launches with a plant-based claim from 2016 to 2020. Pea protein ingredient launches grew at a CAGR of 26% from 2018 to 2020.
Despite the rise of plant-based proteins, FrieslandCampina believes that dairy proteins will remain the foundation of protein nutrition. They recognize the coexistence of different trends and aim to cater to consumer needs. This approach aligns with their sustainability goals of reducing greenhouse gas emissions by 63% between 2015 and 2030 and producing net climate-neutral dairy by 2050.
Protein plays a crucial role not only in sports nutrition but also in immune health, infant nutrition, and the needs of the elderly population. FrieslandCampina has introduced bioactive proteins such as lactoferrin and milk fat globule membrane (MFGM) to meet these specific needs. Lactoferrin, known for its immune health benefits, is a focus for the company. They have built a new lactoferrin factory, solidifying their position as a key player in the lactoferrin space. Additionally, FrieslandCampina has state-of-the-art facilities to meet the demand for whey protein isolate and MFGM filtration.
Protein enrichment is gaining traction among those looking to maintain or build muscle mass and lead a healthier lifestyle. It serves various needs, including physical function, resilience, and metabolic function. For example, protein consumption with carbohydrates can aid glucose control and insulin sensitivity.
The food and beverage industry is witnessing a surge in plant-based options, driven by consumer preferences for healthier and more sustainable choices. FrieslandCampina acknowledges these trends and is expanding its protein portfolio accordingly. They believe that dairy proteins will continue to play a significant role while embracing advancements like precision fermentation. By aligning with consumer needs and sustainability goals, FrieslandCampina aims to be at the forefront of protein innovation while maintaining a strong foundation in dairy.
