CCEP Intensifies Focus on Flavor Innovation
Coca-Cola Europacific Partners (CCEP) is intensifying its entry into the expanding ready-to-drink (RTD) alcohol segment with the nationwide debut of Absolut Vodka & Sprite Pineapple....
Tag : marketing strategy
Brothers Cider Shifts Focus to ‘In-Between Moments’
Brothers Cider has unveiled its latest Cider Shandy line, strategically aimed at providing a lighter, more laid-back option compared to its classic full-strength fruit ciders....
Awake Chocolate Aims to Triple Sales of Caffeinated Treats
Awake Chocolate is poised to triple its sales revenue for caffeinated confectionery snacks in the coming years, leveraging fresh funding. The Canada-based maker of functional...
Henkell Freixenet Aims for Premiumization with New Product Launches
Henkell Freixenet is excited to unveil its new product developments across various sparkling wine brands at this year’s TFWA conference in Cannes. Building on a...