pladis is introducing a nutritious twist to one of the UK’s favorite biscuit lines with the debut of McVitie’s Hobnobs Oaty Snaps – a new nHFSS (nutritionally highlighted food sales strategy) line designed to offer a healthier snack option without sacrificing the beloved oat flavor.
The new Oaty Snaps come in two enticing flavors: Vanilla and Caramel. These biscuits are crafted from 100% wholegrain oats, rich in fiber, and feature Hobnobs’ signature oat taste in a lighter, crispier, rectangular format that makes them ideal for dunking and suitable for everyday enjoyment.
This product launch directly addresses the rising fiber deficiency in the UK, where many individuals struggle to meet their daily fiber needs. By introducing Oaty Snaps, pladis aims to facilitate fiber-rich snacking that is enjoyable, accessible, and aligns with daily biscuit habits.
Annalisa Fanali, marketing manager at pladis UK&I, remarked: “We are thrilled to launch Hobnobs Oaty Snaps at a time when fiber is becoming increasingly important for British consumers, many of whom are not meeting their daily fiber intake. Hobnobs Oaty Snaps provide a delicious and more permissible way to enjoy biscuit moments, combining fantastic flavor, a satisfying texture, and the nutritional benefits of wholegrain oats in each bite.”
She also pointed out that the new rectangular shape makes dipping “even easier” while maintaining the crunch and oat satisfaction that fans expect from Hobnobs.
Each unique flavor offers a distinct experience:
– Vanilla: a light and airy biscuit for a delicate treat
– Caramel: a rich, golden sweetness that beautifully complements the oaty foundation
These two varieties are perfect for elevating mid-morning breaks, afternoon snacks, or on-the-go enjoyment, presenting a wholesome, crunchy alternative that blends seamlessly into daily routines.
McVitie’s Hobnobs Oaty Snaps (167g, RRP £1.49) will be available at various retailers and discounters starting July 2026.
