PepsiCo has strategically partnered with Chile’s NotCo to introduce new products in the South American market.
The collaboration has led to the launch of a plant-based mayonnaise and meat-alternative chicken nuggets in Chile.
The NotMayo Doritos mayonnaise incorporates the delightful flavor of Doritos Quesos cheese, while the plant-based NotChicken Nuggets Flamin’ Hot capture the “spiciness” of PepsiCo’s Doritos Flamin’ Hot snacks, as stated in their joint announcement.
Since its inception in 2015, NotCo has focused on developing plant-based products, leveraging AI technology to analyze plants for creating unique combinations that closely replicate animal-based products.
In a previous collaboration, the company partnered with Kraft Heinz in 2022, employing AI technology dubbed Giuseppe to innovate plant-based offerings.
NotCo CEO Matías Muchnick remarked: “Giuseppe enables us to do the unthinkable in record time. Brand collaborations, especially now with PepsiCo, give us the opportunity to do things better, faster, tastier, and with a positive impact.”
Benjamín Herrera, the CMO of PepsiCo’s Southern Cone markets, including Chile, noted: “Doritos is one of the most beloved brands among Chilean consumers, not only for its distinctive flavor but also for its authentic and daring personality. This alliance with NotCo seeks to embody the irreverent spirit that characterizes the brand.”
Back in February, NotCo adjusted its group-wide profitability target to 2027, with a spokesperson saying: “While we remain committed to profitability across all business units, we now anticipate reaching profitability by 2027.”
However, NotCo Foods, the company’s own-branded sector, is projected to achieve profitability as early as 2025.
