European dairy company Ehrmann has teamed up with the ingestible beauty brand Glow25 to establish a long-term strategic alliance focused on making collagen more accessible by introducing it into mainstream grocery refrigerated sections instead of sticking to conventional pill or powder forms.
Set to debut on 3 August 2026, the collaboration will launch Glow To Go Coffee, a ready-to-drink (RTD) functional coffee available in Caramel and Caffè Latte varieties. This initiative marks a pivotal manufacturing transition, demonstrating how brands in the food and beverage sector can effectively incorporate high concentrations of bioactive ingredients into widely consumed lifestyle drinks.
### Integrating Mass-Market Production with Digital Expertise
This partnership serves as a model for dairy and liquid producers looking to expand their reach in the nutraceutical market. With an estimated turnover of €1.2 billion, Ehrmann is leveraging its specialized functional milk beverage division, Saliter, to oversee aspects of product formulation, production stabilization, and retail distribution.
By coupling this production capability with Glow25’s rich customer insights and digital marketing strategies, the alliance aims to maximize efficiency. Glow25 currently holds a 32% share of the revenue in Germany’s “Skin, Hair & Nails” sector, giving them access to a significant built-in audience of more than 2.5 million consumer profiles across Europe.
“Through Glow To Go Coffee, we’re merging a familiar daily product with a beneficial ingredient that our consumers are already accustomed to,” stated Steven Mattwig, CEO of Glow25. “The expertise that Ehrmann brings strengthens our production and sales capabilities. United, we can manufacture functional beverages on a scale that would be unfeasible to achieve alone.”
### Innovative Formulation and Premium Market Position
On the product design front, the beverage successfully accommodates a high concentration of active ingredients while maintaining the classic iced coffee taste and texture.
Each 250ml twist-off glass bottle contains:
– 15g of premium bovine collagen hydrolysate, delivering an impressive functional dosage unusual for standard RTD beverages.
– A blend of essential nutrients, including biotin, niacin, and selenium, aimed at enhancing skin health and alleviating consumer fatigue.
– Standard lifestyle energy, featuring 25mg of caffeine per 100ml.
With a recommended retail price (RRP) of €2.99, the product will be positioned prominently in the ready-to-drink coffee and functional beverage sections of major European grocery chains (REWE, Edeka, Kaufland), drugstores (Budni, Müller), and available online through Amazon.
