Running until the end of the year, the campaign will feature on various online video platforms such as Sky, Vevo, and YouTube, as well as across different social media channels.
This new campaign is designed to engage consumers and take advantage of the strength of evening sharing occasions at home in front of the TV. It references key entertainment moments from popular shows including I’m A Celebrity Get Me Out Of Here and Strictly Come Dancing.
The campaign aims to encourage shoppers to “Go Grab the Butterkist” in order to make unmissable entertainment moments more delicious and enjoyable.
According to Rachael Rayner, brand manager at KP Snacks, “As the nation’s favourite popcorn brand, Butterkist is the perfect choice for making shared entertainment moments lighter, tastier and more fun. We are delighted to have launched this new media campaign, establishing Butterkist as the ideal accompaniment to much-loved TV moments while driving overall brand growth.”
