Nichols has strengthened its collaboration with THG Nutrition, the parent company of the Myprotein brand, as both organizations penetrate the functional beverage sector with the introduction of Myprotein Clear Whey Protein Water. This ready-to-drink (RTD) option is tailored to fulfill the growing consumer appetite for healthier, benefit-oriented drinks.
Set to launch in September 2026, the new 500ml range will feature Vimto and Raspberry Lemon flavors, retailing at £2.99. Each bottle is formulated to be sugar-free and low in calories, providing 15g of clear whey protein packed with essential amino acids, offering a lighter and more refreshing alternative to conventional milk-based protein beverages.
The rationale behind expanding this partnership is compelling. Nichols contributes considerable expertise in soft drinks and a robust nationwide distribution network, while Myprotein brings established authority in sports nutrition and a proven track record of diversifying into new formats.
Several key factors underscore the strategic expansion:
– Growth in functional drinks — The UK market saw functional drink sales soar to £5.8 billion in 2026, marking a 10% year-on-year increase, with protein emerging as the most desirable functional ingredient among various consumer groups.
– Myprotein’s Vimto success — Since acquiring the rights to Vimto in 2021, Myprotein has successfully diversified the flavor across creatine, collagen, pre-workout formulations, and gummies. Its Vimto Clear Whey has become the leading SKU in the UK for clear whey, demonstrating robust consumer interest in this collaboration.
– Opportunity in RTD protein — Clear whey has shifted consumer perceptions about protein, and launching RTD formats enables Myprotein to tap into markets such as retail chillers, impulse buys, and convenience stores, areas where Nichols already has a strong presence.
Under a multi-year brand licensing agreement, Nichols will produce and distribute this new range through its established UK network, providing retailers a straightforward entry into a growing category that continues to outpace overall soft drink growth.
This launch signifies a new chapter in the Nichols–THG partnership. What started as a flavor licensing arrangement has progressed into a co-developed RTD innovation platform, indicating a commitment to enhance Myprotein’s market presence beyond traditional containers and supplements.
Additionally, it positions Nichols as a serious contender in the functional beverage market, which is increasingly characterized by products that combine refreshment, nutrition, and lifestyle appeal.
In comments regarding the initiative, Andrew Milne, CEO of Nichols, noted that the launch highlights a significant consumer trend: “Functional drinks are one of the most exciting growth areas in soft drinks… Myprotein Clear Whey Protein Water has been developed to meet that demand, offering shoppers a lighter and more refreshing way to add protein into their day.”
Neil Mistry, CEO of THG Nutrition, emphasized the strategic development of the Myprotein brand: “This is not just a new product but a statement of intent… an intentional expansion into refreshing ready-to-drink that reflects where we see the Myprotein brand heading and the role we want to play in chiller and impulse.”
