Food and Beverage Business
Consumer

Corona Cero Unveils Limited-Edition Packs in Partnership with the Olympic and Paralympic Games

Corona Cero launches Olympic & Paralympic Games partnership with limited-edition packs

Today marks the launch of the Paris Summer Olympics 2024, and in celebration, Corona Cero, the alcohol-free variant of Corona, is unveiling limited-edition packs. This initiative highlights its partnership with the Olympic and Paralympic Games.

Additionally, Corona is offering an exciting array of prizes through its innovative scan-to-win mechanic. Shoppers will have the opportunity to win tickets to witness the Men’s 200m Final or the Olympic Closing Ceremony live in France.

The freshly designed Corona Cero and Corona Extra bottles feature a new look as part of Corona’s global “For Every Golden Moment” Olympic campaign. This initiative not only celebrates the golden moments that occur during the games but also encourages individuals to cherish their own significant life milestones.

As the first beer sponsor at the Worldwide Olympic Partner level, AB InBev is excited to elevate the shopping experience with Corona Cero and Corona Extra bottles now showcasing the iconic Olympic rings. These special bottles are readily available across UK retailers, and limited-edition packs are already on store shelves.

To commemorate this momentous occasion, consumers purchasing Corona packs can enjoy a chance to win exciting prizes and immerse themselves in the Olympic spirit. The scan-to-win feature offers an opportunity for shoppers to attend thrilling Olympic events in person.

Moreover, additional prizes include fabulous trips to Greece and Los Angeles, alongside a variety of exclusive Corona Cero merchandise. Following the success of the 2023 Corona Island activation, which attracted over 100,000 entries, we’re now providing another opportunity for individuals to have a once-in-a-lifetime experience.

This partnership emphasizes the burgeoning popularity of Corona Cero in the no-and-low alcohol sector. With a remarkable 20% share growth across total trade, Corona Cero has established itself as a favored option. The low-and-no market is now valued at £172 million in the off-trade, reflecting a strong demand for enjoyable alternatives to traditional alcoholic beverages.

Jess McGeorge, global brands marketing director at AB InBev, expressed, “AB InBev is thrilled that the world’s leading beer can partner with one of the world’s biggest sporting events. We’re proud that we get to be part of so many events taking place this summer across our brands. The history of the Olympics makes it a favorite for many, and we’ll be looking to drive that excitement in store with a host of prizes for fans to enjoy.”

Related posts

Reina Group Purchases Vital Sandwiches

FAB Team

UK Shortbread Producer Dean’s of Huntly Acquires Local Rival Duncan’s

FAB Team

Germany Introduces the First Calorie-Free, Sugar-Free, and Alcohol-Free Cider

FAB Team