Yazoo, the leading flavoured milk brand, is set to launch its largest campaign to date to capitalize on the bustling summer season for drink sales. The campaign will be televised on key national channels such as ITV, ITV2, ITVBe, Sky Media, and Channel 4. In addition to this, targeted Video on Demand (VoD) advertising will continue to run until August’s end.
Strengthening their presence in retail, Yazoo’s campaign will encompass a range of promotional activities such as secondary sites, competitions, in depot takeovers, and prominent in-store point of sale displays. Amplifying their reach, the brand will actively engage with consumers on popular social media channels, most notably TikTok.
Yazoo’s social media efforts will include encouraging followers to take part in a trending lip-sync challenge using Yazoo bottles, an innovative approach to stimulate user-generated content which enhances brand engagement.
Noteworthy in the advertising visuals is the brand’s newly redesigned pack, reflecting a modern and contemporary aesthetic.
The campaign’s impact will extend further through a captivating video commercial, accessible through the link [here](https://www.youtube.com/watch?v=GM3yib-i9dg).
Maren Fuhrich, the brand manager at Yazoo, expressed her enthusiasm about the campaign, stating, “We couldn’t be more excited about our upcoming campaign. As the reigning market leader in the flavoured milk segment with a staggering 27.9% market share, we aim to solidify our position and earn even greater appreciation for our brand through this promotional activity.”
Yazoo continues to enjoy widespread recognition, boasting a remarkable 97% top-of-mind awareness among consumers. With millions of households tuning in, the brand will become more visible than ever before on TV screens across the nation. Retailers are thus advised to stock up to meet the demand as people of all ages seek out their dose of the UK’s favorite, delightfully refreshing flavoured milk.