Tetra Pak, a pioneer and world-leading food and drink packaging solutions company, is excited to announce its first collaboration in Custom Printing. This groundbreaking initiative follows the successful validation of the Tetra Pak® Custom Printing solution, which comprises over 100 million packages. It aims to provide new business and marketing opportunities, offering increased flexibility and customization directly within the consumer’s hands. Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) (“Flow” or the “Company”), a distributor of naturally alkaline spring water across the U.S. and Canada, will be the first brand to harness this unique technology, enabling the creation of one-of-a-kind designs for an immersive and engaging consumer experience.
In today’s fast-paced world, brands require the ability to swiftly activate their marketing efforts and seize consumer trends. Tetra Pak® Custom Printing grants brands unprecedented agility to create impactful, distinctive campaigns that diversify and enhance their advertising strategies in a cost-effective manner,” stated Pedro Gonçalves, vice president of marketing for Tetra Pak U.S. and Canada. “We take pride in partnering with Flow to bring five bespoke designs to life, soon to be available at selected Live Nation Canada venues as concert-goers leave their favorite shows this fall.”
“We are thrilled to pioneer the utilization of the unique Tetra Pak® Custom Printing solution, which has not only elevated the design of Flow’s cartons but also expanded our advertising possibilities,” commented Nicholas Reichenbach, Founder and Chief Executive Officer of Flow. “The packaging serves as an artful medium that effectively communicates our commitment to quality, sustainability, and memorable experiences. This is only the beginning, and we eagerly anticipate more of our strategic food service and retail partners manifesting their brand and sustainability values on our packaging as we continue to cultivate innovative ideas and shape the future of beverage carton packaging together.”
Redefining Printing Tetra Pak® Custom Printing is the first and only premium ink jet-based carton package printing solution that offers brands a groundbreaking, cost-effective, and customizable system, while providing all the environmental advantages of paper-based beverage cartons. With this offering, companies can leverage varied designs within a single case or engage in limited-edition packaging collaborations to elevate the impact of their marketing and media mix.
“Digital printing presents abundant opportunities for brands seeking powerful promotional campaigns. It proves especially ideal for start-up businesses introducing new products,” concluded Ola Elmqvist, Executive Vice President of Packaging Solutions at Tetra Pak. “By enabling the production of crisp, high-quality images and lifelike designs, it provides products with a premium appearance. We look forward to continuing to innovate with more brands, unlocking untapped potential through one-of-a-kind marketing collaborations made possible by Tetra Pak® Custom Printing.”
For more information on Tetra Pak® Custom Printing, please visit the company website at www.tetrapakusa.com/custom-printing.com.
