Food and Beverage Business
Packaging

Berry Introduces Eco-Friendly Alternative to PVC Cling Film with New Omni® Xtra+ Technology

Berry Introduces Eco-Friendly Alternative to PVC Cling Film with New Omni® Xtra+ Technology food and drink packaging, food and drink sustainable packaging, Food packaging, Recyclability, Recyclable packaging Food and Beverage Business

Berry Global has launched a new version of its Omni® Xtra polyethylene cling film for fresh food applications, which provides a high-performance alternative to traditional polyvinyl chloride (PVC) cling films.

Additionally, the new Omni® Xtra+ film is designed to address the need for sustainable packaging in the food and drink industry by offering improved elasticity, uniform stretching behavior, and enhanced impact resistance. It also aligns with the anticipated requirements of the forthcoming EU Packaging and Packaging Waste Regulations (PPWR) and Extended Producer Responsibility (EPR).

Notably, Omni Xtra+ is fully recyclable in accordance with current European recycling guidelines. It has received certification of recyclability and compatibility from leading industrial organizations, including RecyClass and Interseroh, both working to achieve plastics circularity.

Furthermore, the film’s overall weight reduction of over 25% in density compared to PVC supports Berry’s sustainability goals and the aims of the Ellen MacArthur Foundation’s Global Commitment, to which Berry is a signatory. This weight reduction contributes to reduced environmental impact and improved recyclability.

Equally important, Omni Xtra+ film’s improved mechanical properties enable the production of a thinner overall film than PVC versions while maintaining strength and puncture resistance. Berry’s new advanced manufacturing process also creates a much higher clarity film than traditional PE films, matching that of PVC, which enhances product visibility on retail shelves.

Other advantages include excellent machinability and high elastic retention power, providing strong sealing properties for a tight pack and excellent product fixation. In addition, the film has superior clarity and strong anti-fog and condensation properties to provide a high level of product visibility. Furthermore, the film’s ease of handling allows high throughputs on automatic packing machinery, improving efficiency in food and drink packaging processes.

Benjamin Hendriks, R&D Manager at Berry Global Flexible Films, stated, “Our Omni Xtra+ film represents a significant technical advance over previous versions, mirroring the performance of PVC in terms of usability and clarity while lowering packaging weights for improved yields. Its enhanced performance and presentation provide customers with effective product protection and maximum on-shelf appeal, meeting consumer demands for more sustainable pack formats and helping companies achieve their own sustainability goals.”

The launch of the Omni Xtra+ film from Berry Global demonstrates a commitment to advancing sustainable packaging solutions for the food and drink industry, aligning with evolving consumer preferences and regulatory requirements. In a market increasingly focused on sustainability, this new film provides businesses with an effective and environmentally responsible packaging option for a range of fresh food applications.

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