Ball Corporation, a leading global provider of sustainable aluminium packaging for beverages, personal care, and home products, including aluminium cups, has announced the re-launch of its proprietary printing technology, Dynamark™, for beverage cans across Europe, the Middle East, and Africa (EMEA). This upgraded technology introduces innovative printing capabilities, offering enhanced flexibility and added value to brands in the food and drink packaging sector.
Building on the success of the original Dynamark™ technology, Ball has redefined its product offerings into three tiers: Starter, Pro, and Advanced Pro. This restructuring showcases the company’s keen insight into customer needs, a result of collaborations with over 50 customers and 80 brands on more than 100 projects. The latest advancements in promotional printing technology facilitate large-scale production personalization for the beverage industry. Notably, it incorporates variable print technology that allows for multiple graphics on a single pallet, enabling up to 12 distinct images in a single shelf display. Available in most European plants, Dynamark™ is designed to cater to various markets and formats, driving consumer engagement, enhancing brand loyalty, and boosting sales.
“We’ve taken everything we’ve learned from the original series—and that our customers loved—and pushed the creative boundaries even further with Dynamark™ Advanced Pro,” said Jag Bains, Vice President of Commercial, EMEA, at Ball. “This technology gives brands and designers greater creative freedom, enabling more innovative, personalized, and tailored design solutions. With enhanced capabilities and flexibility, Dynamark™ Advanced Pro allows for quicker adaptation to market trends and customer preferences. It’s not just about packaging; it’s about fostering originality, creating a more personalized experience, and driving meaningful engagement with consumers.”
Dynamark™ Advanced Pro solidifies Ball Corporation’s status as a market leader in innovation by providing effective solutions that exceed consumer expectations. This technology reflects Ball’s commitment to understanding and responding to consumer behaviors—given that shoppers make in-store decisions in less than 6 seconds, and 80% of their choices are influenced by visual shelf impressions [1].
Furthermore, Dynamark™ Advanced Pro serves as an essential tool for brands aiming to capture consumer attention and increase market presence. By emphasizing aesthetic appeal and functionality, this advanced technology not only boosts brand visibility but also aligns with Ball’s dedication to delivering exceptional value and engagement. Companies can experiment with creative limits through variable windows, a mix of negative and positive elements, multiple colors, halftones, and more, setting a new benchmark for packaging design, consumer interaction, and brand expression in the food and drink sustainable packaging industry.
To learn more about Dynamark™ Starter, Dynamark™ Pro, and Dynamark™ Advanced Pro, please visit DYNAMARK™ – Ball.
[1] NIQ, Conquering the Retail Shelf: New Omnichannel Strategies That Win, 2024
