UK-based nut butter brand Pip & Nut has introduced two new breakfast-themed options to its Stuffed Oat Bar range: Peanut Butter Stuffed Honey Nut and Almond Butter Stuffed Cinnamon Bun.
This expansion aims to cater to the increasing consumer interest in comforting, bakery-style flavors for easy, on-the-go snacks, all while using clean-label ingredients. Each of the new offerings features over 20% nut butter, provides 6g of protein per bar, and incorporates gently baked British wholegrain oats without any palm oil.
Strategic sourcing and flavour pairing
To create the Peanut Butter Stuffed Honey Nut variant, Pip & Nut partnered with Black Bee Honey, a British supplier committed to sustainable beekeeping practices. The research and development team evaluated over 40 types of honey to find a suitable flavor that complemented their roasted peanut base, ultimately choosing a British heather honey to enhance both the oat bar and its creamy peanut butter center.
The Almond Butter Stuffed Cinnamon Bun variant captures the essence of freshly baked treats by blending warm cinnamon, sweet vanilla extract, and golden almonds around a rich, molten almond butter core.
“There’s nothing quite like picking up a cinnamon bun from my local bakery, and I’ve always loved topping my porridge with nut butter and a drizzle of honey,” stated Pip Murray, the founder of Pip & Nut. “We wanted to embed those comforting flavors into a snack. The outcome is two incredibly stuffed nut butter bars filled with delightful tastes.”
Commercial framework and retail rollout
As a certified B Corp, Pip & Nut produces this new product line using responsibly sourced components and allocates 10% of its profits to The Pip & Nut Foundation, which supports initiatives for food accessibility in local communities.
Both breakfast-focused variants debuted this week on the brand’s direct-to-consumer website, priced at £1.35 for individual 48g bars and £3.00 for multipacks. A larger national rollout in major grocery chains such as Tesco, Waitrose, and Ocado is expected to commence in mid-July.
