Plant-based alternatives continue to be in high demand, despite recent setbacks in the alternative proteins market. According to industry expert Niels E. Hower, the global plant-based protein market is expected to reach $40.6 billion by 2027.
However, many companies are struggling with scalability and price competitiveness in the plant-based category. To overcome these challenges, Meatless, a specialized Dutch company, uses standard machinery and collaborates with local partners for non-standard production equipment.
Additionally, the company can quickly scale up production to be more cost-efficient and develop more affordable plant-based solutions. Another untapped opportunity in the plant-based market is fish alternatives, as fish production is reaching its limits.
Meatless is exploring plant-based fish alternatives, such as substitutes for North Pacific pollock and cod. As the plant-based market continues to grow, manufacturers need to focus on taste and texture to win over consumers. Advanced chemical analytical technologies can help mimic the flavors, aromas, and textures of conventional meat products, leading to significant innovations in the industry.
Additionally, the trend of reduced sugar and no added sugar products is on the rise due to evolving consumer preferences and legislative restrictions. Manufacturers are looking for solutions to replicate the taste of sugar and balance undesirable notes that may come with sweeteners like stevia or sucralose. Natural sweeteners, such as stevia, are also becoming popular, especially for products that require a “no artificial sweetener” claim. Fortifications and functional additions, such as vitamins and minerals, are also seeing growth in the market. In the coffee industry, consumers are looking for ingredients that offer health and wellness benefits, along with an affordable luxury experience.
Overall, the plant-based and reduced sugar segments are expected to continue growing, and manufacturers should focus on meeting consumer preferences while maintaining taste and quality.
