In its latest initiative, Dina Foods has revamped its pitta line to enhance the food manufacturing process. This significant overhaul aims to expedite production while simultaneously reducing waste.
The pitta line is one of five bread production lines located at the company’s London bakery. Each line produces various sizes, flavors, and styles of authentic breads, reinforcing the brand’s commitment to quality.
This upgrade follows the recent enhancement of the production line dedicated to Dina Foods’ signature Khobez flatbreads, known as Paninette, which underwent an extensive revamp last year.
The newly automated line, operational since August 2024, has remarkably nearly doubled production capacity. Output increased from 5,000 pieces per hour to 9,000 pieces per hour, leading not only to reduced labor costs but also improved bread quality. Additionally, both downtime and waste have decreased, while energy efficiency has been significantly enhanced, as reported by the company.
In its pursuit of innovation, Dina Foods also invested in an onsite nitrogen generator, complete with new pipework, to supply its packing machines. This shift from CO2 cylinder banks—previously relying on exchanged filled cylinders—has streamlined operations. The direct gas supply has boosted shelf life and halved gas flushing costs.
Further investments include the installation of depth meter sensors to monitor flour levels in silos and track consumption rates. These fully automated readers provide real-time data to both the Dina Foods team and its flour supplier. Consequently, this system reduces transportation costs by enabling just-in-time silo refills while mitigating the risk of supply interruptions.
Suheil Haddad, Dina Foods’ managing director, emphasized that ongoing investments are pivotal for reducing production costs and enhancing efficiency, consistency, and product quality while also minimizing the company’s carbon footprint.
Haddad stated: “We want to help our customers stand out by delivering high-quality, innovative, and healthy products at competitive prices. We are always looking at new ideas and potential enhancements in efficiency across our whole business.”
Founded in 1992, the London-based company remains privately owned and operated by the three Haddad brothers, further solidifying its family-run ethos in the competitive food manufacturing landscape.
