The drinks manufacturer announced a strategic rebrand aimed at more effectively reflecting its core values of “quality, care and sustainability”.
This new visual identity, crafted in collaboration with branding and design collective One Good Reason, features a “refreshed, vibrant colour palette and sharper, confident typography”. This thoughtful redesign is intended to enhance the shelf presence of Daily Dose products and help them stand out in a competitive marketplace.
Founder George Hughes-Davies emphasized that the rebrand signifies more than just a cosmetic change; it represents a “new way of telling our story”.
“We’re still putting flavour and farmers first, still using whole fruits and veggies, and fighting food waste,” Hughes-Davies added, highlighting the brand’s commitment to sustainability.
“This has been a long time coming, and as much as I’m really proud of what we’ve achieved to date, this is a fresh chapter for us and it’s going to be an exciting one.”
Hayley Barrett, co-owner and executive creative director at One Good Reason, noted the importance of collaboration in developing the new visual identity, aiming to capture the “heart of the brand”.
“For us, it’s all about telling a strong, succinct story in the most compelling way – and we got there thanks to this great partnership,” Barrett explained.
“The result is a beacon on the shelf, powered by a clever idea that sparks a smile, dials up authenticity, and bursts with the vibrant energy of the natural world. We’re incredibly proud of the outcome.”
Daily Dose maintains its manufacturing operations at a facility in Corby, Northamptonshire, where it transforms unwanted produce from UK farms into high-quality juice products.
As a certified B Corp, the company anticipates reaching £20 million in revenue this year, underscoring its successful position in the food manufacturing industry.
