Lidl, a formidable challenger to traditional supermarkets, has projected a remarkable 40% increase in investment in British produce, amounting to an additional £6bn on top of its existing £15bn commitment over five years. This bold strategy reflects Lidl’s intent to enhance its influence within the food and beverage industry.
As part of its investment initiative, Lidl has announced the launch of its inaugural ‘Grassroots Farming Conference’ scheduled for February next year. This event aims to strengthen relationships with British farmers, fostering collaboration in the rapidly evolving food manufacturing trends.
Lidl Invests Significantly in British Food and Drink
During its previous financial year, Lidl allocated an impressive £5bn towards British food and drink, covering a variety of agricultural sectors within the UK. Remarkably, the retailer asserts that two-thirds of its permanent product range is sourced from local suppliers, noting that 100% of its fresh everyday offerings—milk, butter, eggs, cream, pork, chicken, and beef—come from British producers.
“We remain committed to supporting British farmers, ensuring we’re a dependable partner to those who put quality, home-grown food on shelves across the country,” stated Lidl GB Chief Commercial Officer Richard Bourns.
What is Lidl’s Investment Commitment to UK Produce?
“By continuing to invest in British agriculture, we’re helping to ensure our suppliers can thrive in the future, providing the British-sourced products our customers love all year round,” Bourns added. This year marks Lidl’s 30th anniversary in Great Britain, where it has cultivated a product lineup centered on British offerings, developed through direct relationships with over 650 local suppliers.
Lidl’s Planned Investments in British Farming for 2024
- £1bn dedicated to the British free-range egg sector to mitigate product shortages
- £1.5bn over five years to foster sustainable British beef production, ensuring a 100% homegrown sourcing
- £500m focused on fresh pork production, building upon a £14m investment in 2022 to guarantee 100% British pork
- £70m aimed at supporting root vegetable farmers to withstand challenging weather conditions in January
In addition, Lidl made significant strides last month by making a substantial investment in its own-label plant-based products, with plans to capture 25% of category sales and introducing a series of new lines to store shelves, with further developments anticipated.
