In collaboration with Dutch health product start-up CollaVegan and German manufacturing partner Alphacaps GmbH, VeCollal has expanded its product applications portfolio by introducing a new addition. This innovative product diversifies beyond powders, gels, and liquids, marking a significant milestone for the company.
The vegan segment of the protein bar market has shown remarkable growth, with revenues projected to exceed $7 billion by 2030. According to Market Research Future’s Global Protein Bars Market Overview, the surge in demand for vegan options has positioned it as the fastest-growing sector in the industry.
Tony Van Campen, founder and CEO of VeCollal, highlighted the significance of their latest creation. He stated, “This marks the first time a clinically-validated vegan alternative to animal-derived collagen has been utilized in a functional bar.” The Vegan High Protein Beauty Bar not only delivers on consumer demands for flavor, indulgence, and functional benefits but also paves the way for new possibilities in functional food applications.
By collaborating with industry experts, the VeCollal team successfully overcame challenges in formulating a collagen-fortified bar with effective doses of active ingredients, authorized health claims, and an enjoyable taste and texture. The product combines 5g of VeCollal, clinically proven to reduce wrinkles by 32.9% in eight weeks, with pea, sunflower, and rice protein to offer 14g of protein in a sub-200 calorie bar in a delectable white chocolate and raspberry flavor.
Van Campen expressed his pride in offering a guilt-free indulgence that not only satisfies taste buds but also enhances beauty from within by harnessing the power of complementary plant-based ingredients and clinically-validated formulations.
VeCollal, also known as Vegan Collagen Alternative, was launched in collaboration with AminoLabs in the first quarter of 2022 in a powder format. The product has since been made available for use in various forms such as capsules, liquids, functional food, powders, and face creams.
Fuelled by growing consumer awareness and concern for the environmental impacts of animal products, VeCollal addresses the need for a vegan and sustainable alternative to collagen. Van Campen emphasized the uniqueness of VeCollal in mimicking the amino acid profile of human collagen, unlike other products in the market that lack scientific backing.
To bridge this gap, Dr. Josué Vázquez, a biomaterials specialist, worked on defining and mimicking the amino acid profile of human collagen to create a formula that closely resembles human collagen. Aminolabs’s R&D team further enhanced this formulation to develop the final product VeCollal. The collaboration aims to offer consumers a scientifically-backed vegan collagen alternative that promotes natural collagen production.
In conclusion, VeCollal’s innovative approach to vegan collagen serves as a pioneering solution in the ever-evolving food and beverage industry landscape. By prioritizing sustainability, scientific rigor, and consumer wellness, VeCollal is at the forefront of food and drink industry innovation.
