The roll out of Local Living will commence this month as 90 skus transition from ‘Lifestyle’ to the ‘Local Living’ branding over the course of several months.
This new range is being launched in response to the increasing demand for an own brand value product, addressing the financial challenges that consumers are currently facing. Extensive member and consumer research has been conducted to develop Local Living, ensuring that shoppers are provided with the quality and value they seek.
According to Tracey Redfearn, head of marketing and communications at Unitas Wholesale, Local Living is not just a brand, but a promise. It guarantees our members and retailers that we can offer them profit-boosting products at prices that align with their customers’ expectations.
“Affordability is crucial for success, and maintaining quality ensures customer loyalty. Through months of extensive market research, we have carefully curated a member and consumer-centric range of products. Our aim is to exceed the expectations of our members, retailers, and their customers in terms of both quality and price,” explained Redfearn.
She added, “Own brand is a significant opportunity in the convenience sector as it continues to gain market share in stores*. Local Living will enable our members and retailers to join this growth by offering a range of essential products that deliver the best margins and profitability.”
Unitas stated that ‘Local Living’ will offer a wide range of products across various categories, including household essentials and pantry staples, in response to consumer demand.
Furthermore, an ongoing new product development strategy is in place for Local Living, with 24 new products set to be launched in the next three months. The goal is for Local Living to encompass 200 SKUs.
‘Local Living’ will coexist with Unitas’ other own brands, which have recently undergone updates.
The LSV energy drinks range is currently undergoing a complete brand refresh. As a trial run for the new branding, a limited-edition Cherry Isotonic was introduced in September. The entire LSV range will be fully rebranded by February 2024.
The Prince Consort licensed range has experienced success with the introduction of a PMP £14.99 70cl vodka.
Santa Loretta now sports a new look, and a 75cl Bianco and Rose Frizzante have been added to its offerings, available with a £7.99 PMP. Additionally, a 20cl Santa Loretta Prosecco is now available.
