The introduction of mass volume Frugal Bottle filling will offer UK retailers and on-trade establishments the opportunity to stock a greater selection of paper bottles, promoting sustainability in the food and drink industry.
Interpunkt wines, in partnership with South African winery Journey’s End Vineyards, has secured listings at popular venues such as All Bar One and Stonegate and Castle pubs. This collaboration will enable Journey’s End to expand the distribution of Interpunkt wines in Frugal Bottles across the UK and beyond.
The Frugal Bottles, currently manufactured by Frugalpac in Ipswich, are composed of 94% recycled paperboard, weighing only 83g and featuring a food-grade liner. They are significantly lighter and have a much lower carbon footprint compared to traditional glass bottles.
Frugalpac highlights that since 2020, more than 35 different drinks producers worldwide have introduced 128 different SKUs of wines, spirits, and olive oils in the Frugal Bottle range.
Broadland Drinks CEO Mark Lansley applauds the sustainability and innovative features of the Frugal Bottle, aligning perfectly with their commitment to environmental responsibility. The integration of Interpunkt’s Frugal Bottles into their portfolio demonstrates their proactive approach to reducing the environmental impact of packaging materials.
Interpunkt founder Andrew Ingham emphasizes that their paper bottles emit six times less carbon than glass wine bottles. By packaging their wines in the UK, they take another significant step towards decarbonizing the wine category and offering consumers a more eco-friendly choice.
Malcolm Waugh, CEO of Frugalpac, expresses his satisfaction with this new partnership, stating that it will allow for mass volume Frugal Bottle filling in the UK. This development further reduces the carbon footprint of their bottles. Their ultimate goal is to establish Frugal Bottle Assembly Machines in bottling plants, co-packers, and local packaging companies globally, creating Frugal Bottle hubs worldwide.
