Food and Beverage Business
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UK welcomes recipe kit offer from F&B incubator winner

UK welcomes recipe kit offer from F&B incubator winner F&B, incubator, kit, offer, recipe, recipe kit, UK, welcomes, winner Food and Beverage Business

Naksha Recipe Kits is set to take the UK by storm with its unique range of beautifully-designed recipe kits that cater to home-chefs who are eager to discover and cook off-the-beaten-track cuisines in their own kitchens. The UK-made range of savoury and sweet (baking) dishes is the brainchild of Nisha Ramisetty and Sam Williams, who first launched Naksha in Dubai last year before securing listings at Whole Foods Market, Harrods and John Lewis.

Naksha’s arrival in the UK in June 2023 is expected to redefine store-bought, shelf-stable recipe kits. With authentic, small-batch, whole ingredients, and original hand-drawn artwork by emerging artists, Naksha’s kits offer a premium look-and-feel and gastronomic wow-factor that is compatible with convenience and simplicity. The company’s range of kits are perfect for weekdays, special occasions, and gifting.

According to Nisha Ramisetty, Naksha is solving the problems of cooking inspiration and accessibility. “Many people want to cook more often but struggle to keep their menu varied,” she says. “At the same time, many tempting cuisines are perceived to be too complex, expensive or wasteful to cook at home. Naksha tackles this by curating recipes from amazing places and giving customers the specialist ingredients needed to cook them without waste or fuss. UK consumers are hungry to cook food with engaging origin stories, and we are feeding that appetite.”

The recipe kits focus on cuisines with strong appeal but limited visibility, bringing to life dishes from countries including Cuba (Ropa Vieja), Singapore (Lemak Cili Padi), Turkey ((Dark chocolate fondant with Turkish coffee), Jamaica (Curried Goat) and Lebanon (Milk chocolate blondies with Lebanese tahini). The range meets the demand for international food, which – according to a recent Waitrose & Partners report – is rapidly growing in the UK.

Naksha’s kits are vegan-friendly as they don’t include perishable ingredients. Instead, the shelf-stable products include easy recipe cards and specialist ingredients such as spice blends, herbs, grains, noodles, sauces, and other extras. Most of Naksha’s recipe kits are also gluten-free and contain organic ingredients.

With its base situated between London and Brighton and manufacturing facilities in Derbyshire, Naksha Recipe Kits aims to encourage UK home-chefs to explore new cuisines and enjoy the convenience of store-bought recipe kits without compromising on quality or taste.

In conclusion, Naksha Recipe Kits is sure to impress UK consumers with its premium look-and-feel, gastronomic wow-factor, and convenience. Based on authentic local recipes, the range is perfect for both beginners and seasoned home-chefs, providing specialist ingredients and easy recipe cards for delicious and exotic dishes from around the world.

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