Introducing the new ‘THIS™ is Omami Chickpea Tofu’ range, which features two pre-seasoned flavors: lightly seasoned and chili spiced. This innovative product will be available for purchase starting 24 September, with each 200g pack retailing at £2.95.
To ensure the chickpea tofu “delivers on all fronts,” THIS partnered with the German food startup Omami during its development phase. Together, they focused on creating a product that meets both taste and nutritional standards.
Crafted with over 70% chickpeas, these medium-firm blocks are not only low in saturated fat but also high in protein, boasting 14g to 15g per 100g.
According to THIS, the chickpea tofu features a creamier texture, can be cooked directly from the pack, and crisps up beautifully when prepared.
Mark Cuddigan, chief executive of THIS, commented on the launch: “This is going to be the best tofu on the market, game-changing taste and next-level texture. We’re obsessed at THIS™ with making plant-based food that tastes delicious and delivers on nutrition too.”
“Our new chickpea-based tofu does exactly that and will hopefully change the way people think about tofu. Plus, there’s zero fuss—no marinating, no prep, no blandness. Just chop, cook, and enjoy.”
Simultaneously, Christina Hammerschmid, CEO of Omami, expressed her enthusiasm about collaborating with THIS. She stated: “It’s a perfect match of two innovative companies that share the same vision—revolutionizing the plant-based market by creating products that truly excite consumers with exceptional taste and nutrition,” Hammerschmid added.
“We’re delighted that people in Britain will soon be cooking and enjoying Omami’s deliciously marinated chickpea tofu.”
This announcement comes just over a week after THIS launched three new plant-based products.
Currently, 70g packs of ‘THIS™ isn’t Beef Pastrami’, ‘THIS™ Is Super Veg Protein Bites’, and ‘THIS™ Is Super Superfood Breaded Pieces’ are available for £2.95 at Morrisons stores across the UK.
