In a recent publication from the John O’ Groats Journal, the publisher urged readers to switch from printed copies to digital editions. The Federation of Independent Retailers (Fed) head of news, Brian Murphy, expressed shock and dissatisfaction with Highland News and Media’s aggressive tactics to encourage customers to switch to online subscriptions. Murphy stated that retailers selling their printed products were being disregarded and disrespected, and that there was no prior warning about the move.
The Fed is seeking an urgent meeting with senior executives at Highland News and Media to explain how encouraging readers to switch to digital subscriptions would negatively impact trade for shop owners. Research indicates that buying newspapers drives footfall, and often results in the purchase of other items.
As a result, the Fed is appalled at the aggressive tactics being adopted by Highland News and Media. Retailers who sell printed products are being mistreated, and newsagents are particularly affected. It is therefore essential that senior executives at the company understand the potential knock-on effects that digital subscriptions could have on retailers.
The John O’ Groats Journal’s promotion of digital subscription packages for its papers has caused severe concerns amongst the Fed’s members in Scotland. The lack of respect shown towards retailers who sell printed copies is viewed as a considerable insult to those who take pride in providing a valued service to their local communities. The Fed is determined to take action to ensure that retailers’ interests are protected and that they are not left behind in the digital age.