Radnor Splash has launched an innovative new canned range and confirmed several pre-listings.
This popular flavored water range from the renowned Welsh soft drinks company Radnor Hills continues to be a national favorite for everyday hydration, achieving an impressive sales rate of two units every second.
For over 20 years, UK households have embraced Radnor Splash, which is completely sugar-free. The product features a harmonious blend of pure spring water and all-natural fruity flavors, available in both still and lightly sparkling options.
In terms of packaging, Radnor Splash offers versatility. It is available in a straw-free 250ml Tetra, as well as 500ml and 1.5L bottles featuring sports caps and plain caps. Additionally, the brand now proudly presents its new 330ml canned options.
The canned range includes three bold and invigorating flavors: Lemon and Lime, Apple and Raspberry, and Strawberry. Each flavor is crafted using sparkling spring water and natural flavorings.
Simon Knight, Managing Director of Radnor Hills, emphasized that the excellent performance of Radnor Splash has prompted the company to introduce this convenient canned option for consumers seeking on-the-go hydration.
“Completely sugar-free, low-calorie hydration, our canned range is available in our three best-selling flavors,” Knight stated. “Affordable and great value, we’re delighted to be offering a high-quality product at budget-friendly prices, making healthy hydration accessible to all.”
Furthermore, Knight highlighted that the canned range has secured pre-listings with some of their largest customers, including Brakes, Bidfood, Youings, Universal Product Solutions, and Dunsters Farm.
“Consumers are looking for brands that support environmental matters, and all our products are fully recyclable, from our plastic bottles to our shrink wraps. Our aluminum cans are infinitely recyclable and sourced just 59 miles from our headquarters in Powys, right in the heart of the Welsh countryside.”
To promote this launch, Radnor Splash will implement a robust marketing strategy featuring promotions, a social media campaign, and sampling via brand ambassadors. Consumers can access mixed sample cases containing 24x330ml pack sizes.
