Sarah Baldwin, the CEO of Purity Soft Drinks Ltd, has expressed her commitment to providing natural refreshment to a diverse range of individuals. She refers to this commitment as the Purity Promise, which is exemplified by the introduction of Juice Burst Peach Ice Tea.
The market for on-the-go soft drinks is experiencing rapid growth, outpacing the overall category. As we approach the Back To School season, retailers have a unique opportunity to capitalize on these occasions. The launch of Juice Burst Ice Tea aims to specifically appeal to younger consumers by offering a healthier and delectable juice drink option that incorporates a fruity twist into a current and trendy flavor profile.
Juice Burst Peach Ice Tea will be available in a 330ml bottle format at an RRP of £1.29, starting from the 14th of August. To build strong brand recognition and awareness, a disruptive, national out-of-home (OOH) and digital marketing campaign will support the product. Throughout the summer season and beyond, consumers will find the Juice Burst brand impossible to ignore, ensuring its prevalence even during the Back To School season.
