pladis, a leading player in the biscuit industry, is revolutionizing the way retailers approach biscuit gifting with their innovative year-round gifting range. This exciting venture, launching under the renowned McVitie’s Victoria brand, promises to deliver indulgent gift options that will attract consumers from all walks of life.
The new range comprises two irresistible selections: McVitie’s Victoria Chocolate Orange Dreams and McVitie’s Victoria Chocolate Creations Gifting Pack. Both options are set to captivate customers with their delectable flavors and luxurious packaging.
Building on the success of their iconic McVitie’s Victoria Assortment, McVitie’s Victoria Chocolate Orange Dreams will step into the spotlight as a standalone selection. This enchanting box contains eight luscious chocolate biscuits, filled with a delightful orange cream and coated in rich, dark chocolate. With biscuit gifting already experiencing a substantial 25% growth year-on-year, McVitie’s Victoria aims to keep the momentum going with this tantalizing offering (Nielsen EPOS).
Furthermore, pladis understands the importance of expressing appreciation through gifting. With this in mind, they are introducing the McVitie’s Victoria Chocolate Creations Gifting Pack. This miniature assortment features the brand’s most exquisite biscuits, wrapped in velvety milk, white, and dark chocolate. The box contains six of these delectable treats, each offering a perfect balance of texture and flavor. To cater to different gifting occasions, McVitie’s Victoria Chocolate Creations Gifting Pack offers three versatile on-pack messages: ‘Thank You’, ‘Enjoy’, and ‘You’re Great’.
James King, the marketing director for McVitie’s at pladis UK&I, emphasizes the immense potential of year-round biscuit gifting. He states, “Seasonal biscuit gifting has long been popular, but there’s a huge, relatively untapped, £42m+ opportunity for biscuit gifts which hit the mark all year long.” With consumers seeking thoughtful and indulgent gifts that fit within their budget, McVitie’s Victoria is uniquely positioned to fulfill this demand as the leading premium biscuit assortment brand.
Launching initially in Sainsbury’s as part of a dedicated fixture called the ‘Destination Gifting Bay’, McVitie’s Victoria Chocolate Orange Dreams (pack of eight biscuits, RRP: £2) and McVitie’s Victoria Chocolate Creations Gifting Pack (pack of six biscuits, RRP: £2) will gradually expand their availability across major retailers, as well as the convenience and wholesale channels, starting from January 2024.
In conclusion, pladis’ introduction of their year-round gifting range marks a significant milestone in the biscuit industry. By tapping into the desire for thoughtful and indulgent gifts that can be enjoyed throughout the year, McVitie’s Victoria is elevating the biscuit gifting experience and presenting consumers with new, ultra-premium options. With their impeccable flavors and attractive packaging, McVitie’s Victoria Chocolate Orange Dreams and McVitie’s Victoria Chocolate Creations Gifting Pack are set to captivate the market and redefine biscuit gifting as we know it.
