Aqua Pura, the natural mineral water brand from Cumbria, has recently unveiled a captivating on-pack promotion as part of its rebranding efforts. This promotion aims to inspire families to embrace the great outdoors and embark on exciting adventures, irrespective of the weather conditions.
To participate in the competition, shoppers can conveniently scan the on-pack QR code, which will instantly redirect them to the brand’s ‘spin to win’ webpage. Upon arrival, consumers will be prompted to provide their details, automatically entering them into a prize draw where they stand a chance to win an array of impressive prizes. These coveted rewards include 13 adventure breaks courtesy of Aqua Pura’s adventure partner, PGL UK.
In addition to these grand prizes, participants will also have the opportunity to win various instant win rewards. These include family days out to Go Ape, as well as attractive prizes such as push bikes, pizza ovens, and outdoor wear. The promotion is being bolstered by a comprehensive marketing campaign that specifically emphasizes the importance of family adventures. This campaign will be effectively disseminated through several channels, including the brand’s social media platforms, collaborations with influencers, YouTube advertisements, and attention-grabbing digital out of home advertising.
Terri Cooper, the marketing manager at Aqua Pura, expressed her enthusiasm, stating, “At Aqua Pura, we have embarked on an exciting transformative journey. We have strategically repositioned our brand to transport families on unforgettable adventures. Our research has uncovered the fact that households with children are twice as likely to purchase bottled water in bulk compared to those without. Hence, our 2023 marketing campaign, which has received a substantial £1 million investment, focuses on family adventure and aims to encourage consumers nationwide to savor the wonders of the great outdoors.”
Cooper further explained the objective behind the new on-pack promotion, stating, “Our aim is to reward both our loyal and new customers through a variety of opportunities to win. This year, we have built partnerships with a range of adventure-focused organizations including AJ Bell Great Run Series, PGL, and Go Ape. These partnerships enable us to offer families the chance to win prizes that fuel their passion for adventure. Whether it’s a leisurely stroll in the local park, a lively family fun run, or an adrenaline-filled weekend of hiking and wild swimming, Aqua Pura provides the perfect refreshment to accompany any family adventure, regardless of its size.”
With the introduction of this enticing on-pack promotion, Aqua Pura continues to solidify its commitment to families, inspiring them to create lasting memories while enjoying the great outdoors.
