Insane Grain has officially revealed that Harry Kane is the brand ambassador for their latest product, Insane Kane Strikin’ Hot Crisps. These limited edition crisps are exclusively available on their website and TikTok Shop until stocks last. In addition to being the face of the new crisps, Harry Kane has also announced his investment in the challenger brand.
Insane Kane Strikin’ Hot Crisps promise a burst of spicy flavor with a unique twist paying homage to Harry Kane’s prowess on the field. The limited edition snack aims to deliver on taste while also promoting gut health.
Insane Grain, the company behind the new product, undertook unconventional methods to grab Harry Kane’s attention, including documented stunts on TikTok. These actions included sneaking into his dressing room and replacing his official shirt with an ‘Insane Kane’ version, as well as putting up a large billboard asking him to be their ambassador.
Valued at nearly £6 million, Insane Grain has raised about £1 million in total through its most recent funding round. The collaboration with Harry Kane paves the way for a new generation of healthier snacks, leveraging Kane’s passion for healthier living and Insane Grain’s vision for the future of snacking. Insane Kane crisps also contain Sorghum – a super grain packed with nutrients. Additionally, the range boasts a probiotic that offers a unique gut-health benefit in a crisp format. The product is also gluten-free and has lower fat content than traditional crisps, offering a healthier snacking option.
Insane Grain uses cutting-edge augmented reality (AR) technology to provide an interactive experience for each pack, allowing fans to bring Harry to life by scanning a QR code.
To give the Insane Kane Strikin’ Hot Crisps a premium treatment, each limited edition box boasts a sleek black design reminiscent of must-have tech products like the iPhone. The front of the box features a striking gold silhouette of Harry Kane’s iconic goal-scoring stance, along with his signature, making it a keepsake item for die-hard fans. Each box contains two packs – one to eat and one to keep.
Harry Kane expressed his excitement about being involved with Insane Grain, stating, “Their persistent efforts to catch my attention, coupled with proof that they could deliver a range that my fans love, made it an obvious choice for me. We share a genuine passion for healthier snacking options, and I can’t wait for people to try these Strikin Hot snacks.”
Founder of Insane Grain, Rushina Shah, remarked, “Finally, we’ve scored Harry Kane as our brand ambassador and the face of our crisps – this really is a dream come true. For months, we have been trying to get Harry’s attention and prove to him why we were the right crisp company to join. We know that to sell millions of crisps, you need an incredible footballer backing you, and we wanted to be the next-gen version of the well-known brand before us! When the limited edition packs sold out so rapidly, we knew that we were onto something and were able to use this to show Harry why he should get on board. The response to the limited edition packs has been extraordinary. We’ve also got some very exciting upcoming plans, which we can’t wait to share with everyone soon.”
