Doughlicious is expanding its footprint in the ambient on-the-go snacks category with its Soft Baked Gourmet ‘Grab-&-Go’ Cookies.
Now available through top retailers such as Ocado, Go Puff, Deliveroo, Zapp, Amazon, Whole Foods Market, British Airways, LNER trains, and the Hunts Food Group, these remarkable cookies are being rolled out nationwide, priced at £1.99 per 82g cookie.
The Doughlicious Soft Baked Gourmet Cookie range features an array of mouthwatering options: the intensely chocolatey and Great Taste Award-winning Double Chocolate Chip Cookie; the soft and chewy Salted Caramel Cookie, tantalizingly gooey; the thick and chunky classic New York style Chocolate Chip Cookie, generously loaded with dark chocolate chips; and the Banana Good Granola Cookie, a nutritious snack high in protein (17g per cookie), and rich in fiber and vitamins D & E, making it suitable for the whole family and HFSS compliant.
Handcrafted in West London and made with British oats, Doughlicious Cookies are ideal for any snacking occasion. Whether you need a quick desk snack, a post-gym fuel-up, or a delightful lunchbox treat, these cookies fit the bill perfectly.
Positioned as delivering “epic indulgence, but with better-for-you natural ingredients,” the new Doughlicious Cookies offer a clean label, featuring ingredients that consumers readily recognize. Additionally, they are naturally gluten-free and vegan.
According to Doughlicious founder, Kathryn Bricken, the brand continuously adapts to market trends by “innovating with new ingredients, formats, and recipes in our kitchen”—a key advantage of operating in-house within a dedicated facility.
Bricken emphasized, “We revolve our range around our delicious Cookie Dough, and we thought it was about time we created some ready-to-eat cookies to diversify our range and opportunities for on-the-go snacking, as well as broadening our Cookie Dough platform.”
