pladis, the renowned global snacking company responsible for many beloved brands in the UK, is broadening its popular Hobnobs lineup with the introduction of McVitie’s White Hobnobs. This new offering presents a delightful variation of the classic oat biscuit that enthusiasts cherish.
Crafted with 100% wholegrain oats, McVitie’s White Hobnobs merge the signature crunchy texture of the original Hobnob with a luscious white chocolate coating. These biscuits are ideal for those indulgent moments, whether it’s sharing snacks with friends during a film night or enjoying a cozy evening at home while savoring something sweet.
“We are thrilled to unveil McVitie’s White Hobnobs as part of the Hobnobs family,” states Eleonore de Saint Perier, brand manager at pladis UK&I. “They fuse our iconic wholegrain oat biscuit with a creamy white chocolate coating, offering an exciting twist on a beloved family treat. It’s a perfect choice for times when a basic biscuit just won’t suffice.”
McVitie’s White Hobnobs, packaged in 232g boxes with a recommended retail price of £2.25, will be available in Morrisons starting the week of June 15, and will roll out to major retailers across the UK beginning the week of July 13.
