Introducing the new Vegan Jumbo Roll, meticulously developed after a year-long project by Wall’s to produce their most tantalizing and authentic meat sausage roll alternative yet. With its unrivaled taste and texture, this delectable creation solidifies its position as the go-to snacking choice for vegans, vegetarians, and flexitarians alike.
Crafted from a seamless blend of textured pea protein and cooked giant cous cous, the Vegan Jumbo Roll flawlessly mimics the appearance and consistency of its meat-based counterpart. Complementing these plant-based ingredients are sautéed onions and a unique assortment of herbs and spices, meticulously chosen to replicate the traditional sausage flavor. The result is a remarkably authentic vegan alternative that stands out among the crowd.
To create this exceptional sausage roll, rigorous independent research studies were conducted, delving into the elements that constitute the perfect vegan rendition of this beloved family favorite. As a result, consumers consistently rated the new recipe higher in terms of its overall appeal, including appearance, filling, texture, and flavor. These findings further bolster the superior quality of the Vegan Jumbo Roll.
In tandem with its reformulation, the Vegan Jumbo Roll’s packaging has received a vibrant makeover. Adorned with a bold green design, the packaging now exudes an even more eye-catching and enticing presence on store shelves.
Jason Manley, the esteemed brand director at Wall’s Pastry, a proud member of The Compleat Food Group, understands that trust is paramount for consumers who wish to reduce their meat consumption. As the leading player in the meat sausage roll category, Wall’s instills confidence in consumers by delivering a plant-based option that matches the mouthwatering taste they’ve come to expect.
Manley explains, “Our aim with this recipe reformulation has been to entice new shoppers to our range by offering an improved plant-based sausage roll that boasts the same incredible taste, premium quality, and exceptional value that has established Wall’s Sausage Rolls as Britain’s favorite.”
Beginning August 21, 2023, the newly reformulated Wall’s Vegan Jumbo Roll will be readily available in convenience stores, priced at £1.25. Savor the perfect blend of flavor, quality, and value with Wall’s, your trusted companion in the meat sausage roll aisle.
