Starting mid-September, shoppers can look forward to exciting new plant-based options, including ‘THIS™ isn’t Beef Pastrami’, ‘THIS™ Is Super Veg Protein Bites’, and ‘THIS™ Is Super Superfood Breaded Pieces’.
To kick things off, ‘THIS™ isn’t Beef Pastrami’ is a ready-to-eat chilled product that boasts high protein content and is a source of fiber. Retailing at £2.95 for a 70g pack, this innovative SKU became available on 15 September in Morrisons and hits Sainsbury’s shelves starting 28 September.
Next up, ‘THIS™ Is Super Veg Protein Bites’ are frozen delights rich in protein, high in fiber, and low in saturated fat. Priced at £3.50 for a 240g pack, these ready-to-cook bites can be found in the frozen aisle at Tesco starting today.
Finally, THIS™ is broadening its superfood range with ‘THIS™ Is Super Superfood Breaded Pieces’. Crafted from shiitake mushrooms and broad bean protein, this product is naturally rich in iron, Omega 3, protein, and fiber, all made with 100% natural ingredients. Available for £3.95 per 180g pack, these pieces can be found in the chilled aisle at Sainsbury’s from today.
Commenting on these launches, THIS chief executive Mark Cuddigan stated: “Our goal has always been to create delicious and nutritious plant-based products, and with our new Pastrami, Super Veg bites, and breaded Super Superfood, we’re giving foodies new options. We can’t wait for people to try them, whether they’re looking for meaty alternatives or tasty veg-packed products to cook with.”
Earlier this year, THIS unveiled its high protein superfood range, featuring ‘THIS is Super Superfood Super Block (250g)’ and ‘THIS is Super Superfood Marinated Pieces (180g)‘.
Cuddigan emphasized at the time: “The plant-based category is evolving, and THIS is Super Superfood offers consumers something new – a product and format that is high in protein and also delivers a delicious, versatile, and nutritious option.”
