CEVA Logistics, a prominent logistics company, has achieved a notable milestone by delivering 100,000 Too Good To Go parcels since partnering with the innovative parcel service in November 2024.
Through direct purchases of surplus items from various brands, Too Good To Go establishes a ‘reliable and sustainable retail channel that alleviates the logistical challenges associated with managing surplus food.’ This approach not only benefits manufacturers but also promotes environmentally friendly practices.
Consumers can conveniently buy these parcels via the Too Good To Go app, which delivers them directly to their doorsteps, enhancing accessibility and supporting sustainable consumption.
The celebration of this achievement was marked by a visit from Kettering MP Rosie Wrighting, where the Too Good To Go packing facility is located. She remarked, “It is brilliant to see Too Good To Go and CEVA Logistics working together to provide a sustainable solution to surplus food, create jobs for local people, and distribute an impressive 100,000 parcels in such a short space of time. Tackling food surplus is so important – nobody wants to see good food go to waste.”
Steve Barry, Senior General Manager at CEVA Logistics, expressed his enthusiasm: “Reaching 100,000 parcels shipped across the UK with Too Good To Go shows the power of collaboration in tackling food waste by driving sustainable change, not just in our local community but across the globe. MP Wrighting’s visit to our Northamptonshire operation underscores this milestone and acknowledges the hard work of our team, along with the positive impact we can make together.”
Sid Baveja, Vice President of Operations for Central Europe at Too Good To Go, added, “We’re really proud to have reached this milestone with our partners at CEVA Logistics. Globally, 40% of food produced is still being wasted, so knowing that we can successfully provide technology-enabled solutions to manufacturers that help them manage surplus food items and redistribute them to consumers with convenient delivery is a promising step in the right direction.”
Among the notable manufacturers collaborating with Too Good To Go are Heinz and Tony’s Chocolonely.
A spokesperson for Heinz stated, “We’re thrilled to see the incredible success of the partnership between Too Good To Go and CEVA Logistics, reaching the impressive 100,000 milestone for parcels produced. This collaboration underscores the importance of sustainable solutions in managing surplus food and reducing waste.”
Meanwhile, a representative for Tony’s Chocolonely remarked, “Partnering with Too Good To Go has given us a powerful, sustainable way to manage our surplus and stay connected with our conscious consumer base. We’re proud to be part of this growing movement, especially as Too Good To Go parcels continue to make a positive impact, having already hit the 100,000 milestone. This collaboration benefits both the environment and our customers in meaningful ways.”
