Eco-functional drinks brand Water Almighty is excited to announce the launch of two groundbreaking aluminium-bottled waters – Mighty Pure and Mighty Minerals. Set for release in October 2024, these innovative products reflect the brand’s commitment to transforming the bottled water sector with sustainable, functional hydration solutions. Each variety will be priced at £2 per 500ml bottle.
Water Almighty strives to spearhead the transition from plastic to sustainable options in the water category, providing health-conscious and environmentally aware consumers with a persuasive alternative to traditional plastic bottles. The drinks are offered in infinitely recyclable, resealable 500ml aluminium bottles, designed for repeated use. With 80% of all aluminium produced still in circulation, in stark contrast to a mere 16% recycling rate for plastic, the choice of packaging significantly diminishes environmental impact and challenges the prevailing trend where 70% of bottled water SKUs are plastic-based.
The new product line features:
Mighty Pure: This triple-purified water boasts a balanced pH of 7.5, is free from microplastics, and is enhanced with essential electrolytes to deliver a crisp, refreshing taste.
Mighty Minerals: Infused with seven essential minerals and electrolytes, this product provides 20% of the daily recommended intake per bottle, catering to active lifestyles and promoting overall wellness.
Melvin Jay, founder of Water Almighty, stated: “Water Almighty is not just about providing great-tasting, functional water. We’re on a mission to make sustainable drinks the norm by providing the industry and shoppers with easy swaps that are compromise-free. Our aluminium bottles offer a real solution to the plastic crisis, being endlessly recyclable and reusable. We’re proving that consumers and retailers don’t have to choose between health, convenience, and environmental responsibility—they can have it all in one mighty package.”
Complementing its eco-friendly packaging, Water Almighty’s production process adheres to high sustainability standards. The brand is part of a broader group that includes The Sustainable Bottling Co., a pioneering UK-based bottler focused on promoting infinitely recyclable aluminium packaging across the soft drinks industry. This state-of-the-art, carbon-neutral facility operates entirely on renewable energy and not only bottles Water Almighty products but also provides sustainable aluminium bottling solutions for other beverage brands, driving industry-wide change.
This partnership guarantees that Water Almighty’s entire production process, from bottling to distribution, adheres to the highest sustainability standards. The facility offsets 100% of the carbon emissions produced, resulting in a wholly carbon-neutral footprint. This comprehensive approach to sustainability integrates eco-friendly packaging with green production practices.
For retailers, Water Almighty presents a mass-market, functional water solution that is easily adoptable, catches the eye on shelves, and appeals to an extensive audience of eco-conscious, health-focused customers. The brand’s commitment to screw-top lids aligns with consumer preferences, as over 65% of soft drink sales in the UK come from bottles featuring such closures.
As a member of a family of brands, including GUNNA Drinks and The Sustainable Bottling Co, Water Almighty is playing a pivotal role in reshaping the soft drinks industry. By offering sustainable, functional waters, the brand is making eco-friendly drink options accessible and attractive to consumers and retailers alike.
For more information, visit https://drink-almighty.co.uk/ or follow @WaterAlmighty on Instagram.
Discover more at www.sustainablebottling.com
Learn more at www.gunnadrinks.com
