Parkside has once again collaborated with vegan chocolate brand Mummy Meegz to create a 100% home compostable pack, this time for its indulgent Swiss Choccy Balls.
The innovative, brightly colored pink and blue pouches are made with Parkside’s Park2Nature™ compostable material, ensuring that the chocolates are sustainably sourced and packaged in TÜV-certified home compostable packaging. This new product launch closely follows the successful introduction of the brand’s Billie Bars, vegan chocolate bars that were also packaged in Park2Nature.
“Today’s consumers increasingly value products that are produced and packed ethically and sustainably,” stated Paul Lenihan, Sales Account Manager at Parkside. “This pack meets the needs of today’s consumer while also providing attention-grabbing shelf standout. The sustainable packaging clearly positions Mummy Meegz as a leader in food and drink sustainable packaging, reinforcing their commitment to environmentally friendly solutions.
“Mummy Meegz is a valuable partner of ours with an independent spirit and a strong, uncompromising brand identity. Their motto is ‘kindness 100% guaranteed’ and we are proud to have once again delivered a packaging solution that aligns with that ethos.”
The TÜV home compostable certification guarantees that the pack will decompose into nothing more than biomass, water, and carbon dioxide within 26 weeks in a regular domestic compost heap, and within 12 weeks in a composting facility. “Importantly for Mummy Meegz, if the packaging leaks into the sea it will disintegrate by 96% in 36 weeks, with signs of microbial activity that is essential for full degradation,” added Lenihan.
Helen Hartley, Managing Director of Mummy Meegz, emphasized the importance of the brand’s packaging aligning with the company’s ethos. “We are on a mission to show the world that chocolate can be mind-blowingly good without the need for animal products,” said Helen. “At the same time, we want to minimize any potential impact on animals and marine life throughout the full life cycle of our packaging, and Parkside’s sustainable solutions deliver that for us.”
The Park2Nature material that makes up the pack is a paper-based triplex laminate, made without polylactic acid (PLA), genetically modified organisms (GMOs), and other substances that could leak into the environment. This exemplifies the brand’s commitment to food and drink sustainable packaging.
