Elopak, a leading provider of sustainable packaging solutions, has launched a new film that showcases the company’s commitment to sustainability and highlights the benefits of cartons as a more sustainable packaging solution. The film, part of the Food for Thought series presented by FoodDrinkEurope and produced by the BBC, explores sustainable innovations in the food and drink industry.
The short documentary examines Elopak’s Pure-Pak cartons made with Natural Brown Board, which offer a natural and sustainable alternative to plastic bottles. The cartons are manufactured with unbleached paper fibers, resulting in a reduced carbon footprint since less material is needed to produce the paper board.
According to Elopak, life cycle analysis studies have repeatedly demonstrated the environmental benefits of their cartons. In fact, a recent LCA study showed that cartons have a 60% smaller carbon footprint than a PET bottle, which increases to 73% for beverage cartons made with Natural Brown Board. These findings demonstrate the significant impact that cartons can have on reducing the environmental impact of the packaging industry.
The mini-documentary also features one of Elopak’s customers, Rørosmeieriet, a renowned organic dairy in Norway that offers high-quality, sustainably sourced traditional products. Rørosmeieriet was the first Norwegian Elopak customer to choose Pure-Pak cartons made with Natural Brown Board, making them an ideal collaborator for the film.
Trond Wilhelm Lund, CEO of Rørosmeieriet, explains in the film that his company shares Elopak’s vision for sustainability. “We want to develop Rørosmeieriet every day in harmony with nature…so when Elopak wants to take steps in the right direction, Rørosmeieriet wants to be a part of that,” he says.
The film is available to view on the Elopak website or on the dedicated ‘Food for Thought’ series page hosted by BBC Storyworks. Overall, the film demonstrates Elopak’s commitment to leading the plastic to carton conversion and offering consumers a natural alternative to plastic packaging that aims to leave the product unchanged and the planet unharmed.
