Hidden Sea wine has undergone a transformation in its packaging, evolving from a laser-printed design to black and white embossed paper labels. This change aims to enhance the brand’s visibility on shelves and clearly convey its premium quality to consumers.
The new label design highlights the brand’s iconic whale motif, Hidden Sea’s purpose, and its commitment to saving the ocean. The whale featured on the bottle is inspired by a real fossilized whale discovered in a vineyard in South Australia, connecting the brand directly to ocean conservation efforts.
Continuing its ‘Save the sea’ pledge, Hidden Sea commits to removing the equivalent of 10 plastic bottles from the ocean for every bottle of wine sold. To date, the brand has already removed over 27 million plastic bottles from oceans worldwide.
Founder of Hidden Sea wine, Justin Moran, expressed optimism about the new bottle design appealing to a new generation of conscious consumers. He emphasized the brand’s dedication to sustainability and its mission to protect the ocean.
Pete Fairclough, senior brand manager at Kingsland Drinks, praised the redesign for its credibility and informative nature at the point of sale. The updated labels are set to resonate with consumers who value sustainability and environmental responsibility.
The rebranding effort aligns Hidden Sea wine with current food and drink sustainability trends, making it stand out in the competitive market. By investing in consumer research and partnering with industry experts, the brand is confident in driving sales growth and fostering a deeper connection with environmentally-conscious consumers.
