Supported by its distribution partner Kingsland Drinks Group, Andrew Peace’s Signature White Label and Signature Black Label ranges have undergone a transformation, showcasing a new premium design that embodies modern food and drink sustainability principles.
Vicky Wood, head of brand and insights at Kingsland Drinks Group, remarked: “Despite a tough backdrop and playing in the biggest category in wine, Andrew Peace has achieved significant growth which is testament to the exceptional value and quality liquid, coupled with a strong and compelling brand proposition which resonates with our consumer. We’re proud to work alongside Andrew Peace and his family, to bring our brand platform, The Good Times Are Now, to every touch point. The new look and expanded range means we cater more to our target audience.”
This refreshed branding aligns seamlessly with current food and drink marketing trends, emphasizing sustainable packaging and consumer preferences. By enhancing its product offerings, Andrew Peace effectively addresses evolving food and drink consumer trends while reinforcing its commitment to sustainability.
