UK-based meat group Morliny Foods has acquired its German counterpart, Wolf Group, for an undisclosed amount.
Morliny Foods, a subsidiary of China’s WH Group, specializes in producing cooked meat and poultry products. Currently, it operates across seven countries.
Wolf Group operates production facilities in Schwandorf, Schmölln, and Nuremberg, employing approximately 1,800 individuals.
In a joint statement, the companies confirmed that Christian Wolf will remain as CEO, along with the existing management team, during the “upcoming expansion phase.”
Mr. Wolf remarked: “The partnership with Morliny Foods marks a new phase in our 100-year company history. We see many opportunities for us in Morliny’s growth vision and strong international orientation. Thus, we aim to transform our company into a secure position. Being part of a robust international network enables us to grow throughout Europe.”
Simultaneously, he emphasized the need to adapt to challenges within an increasingly competitive market characterized by rising costs.
Luis Cerdan, CEO of Morliny Foods, stated that Wolf Group “stands for quality, innovation and taste and a high level of consumer trust.”
He further added: “The acquisition of the Wolf Group strengthens our strategic presence in Europe – with growth in our meat products and convenience products business in Germany. Together, we will build on this strong foundation and leverage Morliny’s strengths and international distribution network to continue to grow.”
In July, WH Group secured an acquisition in the pet-food category in Europe by acquiring Poland-based Pupil Foods.
This move followed the group’s decision to rebrand its European division, previously known as Smithfield Europe, to Morliny Foods.
