Starting in August 2025, Quorn will introduce updated packaging for its mince and pieces SKUs, proudly featuring the claim: ‘high protein with no artificial ingredients’.
The revised ‘Quorn Mince’ range will be available in 300g and 500g packs, now comprising only four ingredients. Meanwhile, the ‘Quorn Pieces’ will also be sold in 300g and 500g packs, containing just three ingredients.
Alongside these recipe enhancements, the new packaging design will showcase additional claims regarding fiber and saturated fat content, as well as cooking times.
Furthermore, the ‘Quorn Swedish Style Balls’ SKU will join the no artificial ingredients lineup this year, alongside Quorn Strips, which have always been free from artificial ingredients. Additional product launches boasting no artificial ingredients are expected in 2026.
“The [meat-free] category is evolving—53% of UK consumers report that healthy nutrition has become increasingly important to them over the past five years, with many shoppers growing more conscious of the ingredients in their favorite foods,” said Lucy Grogut, head of brands at Quorn Foods UK.
“Our high protein with no artificial ingredients range will positively influence that conversation. With 40 years of food science behind us, this is our most straightforward and nutritious range yet.”
Grogut explained that the new claims aim at “cutting through the confusing noise” surrounding meat-free products, promoting a more positive narrative.
“We have always asserted that the nutritional benefits of a food are the most critical factors in determining whether a product is healthy. We possess extensive evidence supporting our entire product range,” she elaborated.
“Quorn’s new range provides planet-friendly, straightforward ingredient options that deliver easy, tasty, and nutritious alternatives for the meals you love.”
This launch will be supported by a significant marketing campaign set to commence in October.
