Plenish Enriched Oat M*lk offers a nutritious alternative, fortified with vitamin D, B12, riboflavin, and iodine. This product claims to provide 30% of daily calcium needs per 100ml—double that of other fortified plant-based drinks available in the UK—while being free from oils and additives. Crafted from just three ingredients: oats, water, and salt, it also serves as a source of fiber and contains no added sugar.
The launch of Plenish Enriched Oat M*lk coincides with an update to the brand’s M*lk range, which includes renewed formulations for the original Oat M*lk product.
Demands for Plant-Based Options
Russell Goldman, managing director of breakthrough brands at Carlsberg Britvic, stated: “At Plenish, we’re committed to providing retailers with the plant-based options that today’s consumers demand, while also remaining dedicated to being transparent with our ingredients.”
“Our reformulated Organic Oat M*lk continues to feature just three simple, natural ingredients, but now with a creamier texture, while Plenish Enriched caters to the growing demand for fortified nutrition, with ingredients chosen for their genuine benefits to consumers’ health.”
Plenish’s latest introduction targets the increasing demand for fortified nutrition within the dairy alternatives sector, currently valued at £364 million. This highlights the essential role of added micronutrients in offering a well-rounded plant-based substitute.
Commitment to Transparency and Nutrition
“As consumers increasingly seek transparency and nutritious, minimally processed foods, we’re proud to help retailers meet these needs,” Goldman added. “By prioritising taste, quality, and nutritional value, we’re confident that Plenish will continue driving growth in the plant-based drinks category.”
Plenish Enriched Oat M*lk is now available in Tesco stores nationwide at a retail price of £2.25 and online through plenishdrinks.com. Listings on Ocado and Amazon are set to follow on 28 April.
Based in Exmoor Street, West London, Plenish produces plant-based milks and plant-powered juice drinks using organic and sustainably sourced ingredients for major retailers, including Waitrose and Ocado.
Founded in 2012 by Kara Rosen, the business arose from her quest for alternative solutions to address a recurring health issue. After relocating from New York to the UK, she recognized a market gap for sugar-free cold-pressed juices.
