White’s Oats, Ireland’s largest oat miller and breakfast cereal producer, has expanded its presence at Lulu Hypermarket with five product lines now available. This includes the Quick & Oaty range, ActivOat High in Protein porridge pots, and their newly launched Toasted Oats Trip Chocolate. Additionally, the company plans to introduce more products this autumn.
Currently, White’s is participating in Qatar as part of a 23-member delegation organized in collaboration with the UK’s Department for Business and Trade (DBT). This event coincides with the 13th annual British Food Festival, taking place from May 15-17 across Lulu hypermarkets.
Throughout the festival, White’s will actively promote its diverse portfolio of oat-based products. Offerings include traditional and organic oats, quick & oaty porridge pots, toasted oats, and granolas. The company will also showcase its latest new product developments (NPD) such as ActivOat Pots, Oaty Bars, and Oat Caddys.
“Lulu continues to emerge as a key international partner for White’s, playing a pivotal role in driving growth beyond Ireland and Great Britain in a partnership that now represents a significant focus on White’s export trade strategy,” stated Danielle McBride, marketing manager at White’s Oats.
This marks White’s inaugural participation in the festival, and McBride expressed enthusiasm about showcasing their products at Lulu’s flagship store.
“This store has strong footfall from Qatari citizens and expatriates, of which there continues to be demand for authentic British foods,” she added.
Over the last two decades, White’s has established itself as a trusted brand in Qatar. Its products are now accepted by major retailers, including Carrefour, Monoprix, Lulu, Choitrams, and Kibsons.
“Qatar’s dynamic retail landscape continues to present us with new opportunities to expand our presence in this market, and we look forward to continuing our successful partnerships as we move into the next phase of our growth,” McBride concluded.
