Lidl reported a significant increase in customer visits, attributing this growth to its strategic investments in pricing, product development, and operational efficiencies.
The company noted an impressive £400 million in direct switching from competitors and an additional £500 million attributed to customer loyalty. This culminated in a nearly £900 million increase in turnover year over year.
This announcement coincides with Lidl GB’s full-year results for the period ending 28 February 2025. The retailer experienced a 7.9% growth in revenue, reaching £11.7 billion, alongside a profit before tax of £156.8 million, up from £43.6 million the previous year. Furthermore, operating profit climbed to £314.1 million, compared to £220.8 million in 2024.
Lidl has committed to upgrading and expanding its infrastructure, including new store openings and renovating existing stores and warehouses. This initiative represents an investment of nearly £500 million.
The supermarket continues to support British food and farming enterprises, announcing a renewed commitment of £30 billion in contracts with British suppliers over the next five years.
Lidl demonstrated its support for local suppliers by investing £5.65 billion, with targeted contributions towards the British free-range egg (£1 billion), beef (£1.5 billion), and pork (£500 million) sectors.
The supermarket sources two-thirds of its products locally, ensuring that 100% of its fresh everyday own-label beef, pork, chicken, milk, butter, cream, and eggs come from British suppliers.
In August, Lidl completed a £285 million extension of its London Belvedere distribution center. Moreover, construction has begun on a new £150 million, 38-acre site in Leeds.
Additionally, colleagues have benefited from a recent pay rise, marking the fifth increase in two years and totaling a £70 million investment during this timeframe.
Ryan McDonnell, Lidl GB CEO, stated: “Our results reflect the momentum we’ve built and the trust shoppers place in us. More households are choosing to shop with us more often, because we continue to deliver on our promise of outstanding quality at the lowest possible prices.”
“Over the last year we have continued to operate with our discounter efficiency at the heart of everything we do, all the while investing strategically in areas that will benefit our people, suppliers and communities.”
“This continues to set Lidl apart and I’d like to thank all colleagues for their support this year in driving our strategy forward. The fact we have maintained the title of fastest-growing bricks-and-mortar supermarket is testament to them.”
