Food and Beverage Business
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Samworth Brothers elevates Simon Wookey from Chief Customer Officer to Chief Executive Officer

Samworth Brothers elevates Simon Wookey from Chief Customer Officer to Chief Executive Officer Samworth Brothers Food and Beverage Business Samworth Brothers
In the food and beverage industry trends, Samworth Brothers has appointed CCO Simon Wookey as the new CEO, succeeding departing chief executive Hugo Mahoney, the UK-based group confirmed.

Departing to explore other opportunities, Mahoney, who assumed the CEO role in 2022, left a significant impact on the Ginsters pasty maker.

Wookey, who joined Samworth in 2019 as a group executive board director, brings valuable experience from his 20-year tenure at Greencore, where he held various senior commercial and managing director positions.

After leaving Greencore in 2008 for a position at Maple Leaf Foods in Canada, Wookey returned to the UK in 2012 and held senior roles at 2 Sisters Food Group before joining Samworth.

Mark Samworth, the company’s chairman, praised Mahoney’s leadership in steering the business through the challenges posed by Covid and inflationary pressures, while also acknowledging the successful business strategy reset under his tenure.

Transition period notwithstanding, Wookey is set to assume the CEO role on 1 July, with promising prospects for the business’s future.

“Samworth Brothers is primed for the future, poised to benefit from Wookey’s modernisation program,” the chairman stated, expressing gratitude for Mahoney’s contributions.

Earlier this month, Samworth and Greencore jointly issued recalls for sandwiches and wraps in the UK due to potential ties to an E. coli outbreak with over 200 cases reported.

Dozens of SKUs from the two manufacturers, major suppliers of sandwiches and salads to UK supermarkets, were recalled in response to the outbreak

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