This article discusses the recent changes in leadership at This, a plant-based food company in the food and beverage industry. The joint founders and CEOs of This, Andy Shovel and Pete Sharman, are stepping down from their roles in order to make way for former Ella’s Kitchen executive Mark Cuddigan. Cuddigan, who was CEO of Ella’s Kitchen for six years, brings substantial experience and expertise to the position.
Shovel expressed his excitement about Cuddigan’s appointment, stating, “We’re absolutely thrilled to have someone with such a rich experience within FMCG, genuine passion for our mission and an exceptional track record of driving sustainable growth through an engaged and empowered team, leading the business into the next chapter on the This journey.”
This is described as the “largest independent brand” in the UK plant-based meat category. The company produces alternatives to pork, beef, and chicken, which are supplied to major supermarkets such as Tesco, Sainsbury’s, Morrisons, and Asda. This has also recently expanded its market by securing a listing in the Netherlands’ largest supermarket chain, Albert Heijn.
Cuddigan’s appointment comes at a challenging time for the plant-based meat category, especially as the sales and volumes have experienced a slowdown in Europe and North America. Despite this, This remains focused on delivering category-leading growth.
The article also notes the departure of the company’s managing director, Mark Turner, who played a key role in driving revenue growth last year. Turner’s efforts were acknowledged by the founders, who thanked him for his dedication and support.
The leadership transition at This comes as the food and drink industry continues to evolve and adapt to changing consumer trends. This appointment reflects the company’s commitment to sustainable growth and its position as a leader in the food industry.
