In a recent development, Greenyard has acquired Crème de la Crème, a plant-based ice-cream brand, expanding its presence in the food and beverage industry.
This strategic acquisition reinforces Greenyard’s position in the market, with the purchase of a production facility in Hasselt, Belgium.
Crème de la Crème specializes in frozen desserts, offering a range of products such as ice lollies, sorbet, gelato, and pre-mixed frozen fruit-bars for smoothies. The brand serves customers across Europe, the Middle East, and Africa.
Greenyard has gained over 25 years of expertise in producing dairy-free frozen desserts through this acquisition, further enhancing its offerings in the healthy snacks segment.
This move follows Greenyard’s entry into plant-based ice cream last May when it acquired Italian vegan ice cream manufacturer Gigi, showcasing the company’s commitment to innovation and meeting consumer demands for healthier alternatives.
Francis Kint, CEO of Greenyard, highlighted the growing demand for tasty and healthy plant-based products, expressing confidence in the acquisition’s potential to reshape the frozen snack category.
With a workforce of around 50 employees, Greenyard plans to integrate Crème de la Crème seamlessly into its operations, leveraging the brand’s commercial contacts and expertise to drive value creation for retailers and consumers.
Greenyard’s focus on offering a full range of healthy, pure-plant products aligns with consumer trends towards sustainable and nutritious food options, positioning the company for long-term success in the competitive food and drink industry.
Through its recent acquisitions, Greenyard is poised to disrupt the frozen snack category with innovative pure-plant frozen products, catering to the evolving preferences of retailers and consumers.
In its latest financial report, Greenyard reported strong sales growth, demonstrating its financial stability and growth trajectory in the market. The company’s move to appoint a new CEO reflects its commitment to internal talent development and succession planning.
With operations in 19 countries and a workforce of approximately 8,500 employees, Greenyard continues to expand its presence in key markets such as Germany, the Netherlands, and the US, solidifying its position as a leader in the food and beverage industry.
