Ardbeg has introduced refreshed packaging across its core Scotch whisky range, using distinctive visual cues to express the individual character, flavour profile and heritage behind each dram.
The new Ardbeg Trudernish presentation features the distillery’s updated design language. Classic black remains the foundation for the boxes and labels, while an earthy accent shade gives each expression its own identity.
Reflecting the brand’s Celtic roots, hand-drawn illustrations in a whimsical woodcut style bring each whisky’s story to life. The redesigned food and drink packaging also highlights the cask composition and offers an evocative glimpse of the flavours within.
